Nudge – Thaler and Sunstein
You can still help people achieve better outcomes – while absolutely respecting freedom of choice.
When a decision is to be made, most people take the path of least resistance – which is often ‘no decision’.
Good ‘choice architecture’ makes it easier for people to end up with the best solution for them.
How good are we at giving a ‘nudge’? Professors Thaler and Sunstein outline their philosophy of “libertarian paternalism’ with many practical examples.
The authors have also established a companion blog at http://nudges.org
What I Learnt On 18th February in other years
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18th February 2016 
There is no word in Swedish for ‘too cold’
There is no word in Swedish for ‘too cold’
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