Nudge – Thaler and Sunstein

You can still help people achieve better outcomes – while absolutely respecting freedom of choice.

When a decision is to be made, most people take the path of least resistance – which is often ‘no decision’.

Good ‘choice architecture’ makes it easier for people to end up with the best solution for them.

How good are we at giving a ‘nudge’? Professors Thaler and Sunstein outline their philosophy of “libertarian paternalism’ with many practical examples.

The authors have also established a companion blog at

Booko Link

Kindle Link 



What I Learnt On 18th February in other years

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