Mar 02 2011

BookShelf: Poke The Box – The Domino Project

Seth Godin launched the Domino Project today.

Seth is a prolific author. 

He has written thirteen books, the most recent being today’s ‘Poke the Box‘. His blog is hyperactive, and I enjoy the daily entertaining read.

He is known as an expert on marketing. When driving with his family around France, they were at first entranced by the picture perfect scenery of black and white cows against the green fields. After a few days, the cows blended into the background. In his book ‘The Purple Cow’, Seth makes the point that in today’s sophisticated markets, you need to be a purple cow to stand out.

More recently his books (Tribes, Linchpins) have been about leadership, and overcoming fear.

This theme is continued in ‘Poke the Box‘, which is about ‘ go ‘. Start a project, make a ruckus, take a risk, leap, commit. Make something happen. Ship. Show initiative.

“The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of starting.”

Seth’s style is not for everyone. To work out whether it is for you, you can subscribe to Seth’s blog. His books feel and read like a series of blog posts.

The Domino Project aims to deliver small books with high quality ideas made to spread. Speed triumphs – speed to market and speed to respond to readers.

My Kindle Ediition of ‘Poke the Box‘ arrived today. (The special pre-order price was $1! It has returned to its usual price of $4.99 today. Guess I should have made this post last week).