The Conversation today has an analysis of the Qantas Twitter marketing disaster.

The Qantas team announced a new competition on twitter – tweet your favourite thing about Qantas, use the tag #qantasluxury, and you could win a major prize. Not a holiday, not a first class flight, not even a short domestic hop. You could win a pair of pajamas!

The tweets that Qantas actually received using has tag #qantasluxury expressed the true feelings their customers have about their recent service.

The Conversation site includes a Hitler’s downfall parody – starring Alan Joyce as Hitler.

Rule Number One of Marketing – Don’t ask a public question unless you know what the answer will be.